Finding sponsors for your next event can be a challenge. This is especially true when you prioritize sustainability. You want to align your event with sponsors that share your values, which means you’ll have a smaller pool from which to pull.
What should you do when sponsorships are competitive, but you still want to plan a successful event where everyone involved is aligned with your sustainability goal?
What Sponsors Want
As an event planner, you spend a lot of time thinking about what you want in a sponsor.
Here’s something that might surprise you: Sponsors are doing the same.
They want brand alignment as much as you do. Their goal is to gain visibility and boost audience engagement with partners who share their values. This means the best way to get the sponsors you want on board is to ensure they understand your brand and see the measurable impact a relationship with your brand will have for them.
When it comes to appealing to brands that make sustainability an essential part of their message, the last thing you want to do is pretend to make environmental issues meaningful. Brands can spot “greenwashing” from miles away. Sponsors want to partner with event planners who truly understand why sustainability matters.
Building Your Pitch
So what’s the best way to reach out to sponsors for your next event?
There are several things you’ll want to include in your pitch to your event’s dream brands:
- A clear explanation of your sustainability goals
- Specific initiatives you have in place to make your event sustainable
- Opportunities available for sponsors that include benefits and logistics
How Quench Buggy Can Help
There are many ways to appeal to sponsors by making your event more sustainable.
One of the best? Including Quench Buggy in your event plans.
Using mobile water stations sends a clear message that sustainability is a priority. Doing so provides many sustainable benefits, including:
- Reducing single-use plastic bottles
- Encouraging reusable cups
- Creating natural, high-traffic touchpoints for attendees to engage with your event
Mobile water stations provide access to clean drinking water, preventing dehydration and associated medical issues, without relying on single-use plastic bottles. It’s one of the best ways to make your event as sustainable as possible.
What Role Do Sponsors Play?
Sponsors can be integrated directly into the experience, whether through branded refill stations, signage, or digital mentions, giving them meaningful visibility that aligns with eco-conscious values. Make sure potential sponsors understand the impact of switching from single-use water bottles to mobile water stations, including:
- Reduced plastic waste: Our mobile water stations are an alternative to single-use bottles, preventing plastic pollution in landfills and oceans.
- Lower carbon footprint: Using a mobile water station eliminates the problems associated with producing, transporting, and disposing of bottled water.
- Encourages long-term sustainable practices: Using refillable systems promotes a culture of reuse. Use of refillable bottles at an event demonstrates how easy it is to hydrate without relying on an endless supply of bottled water.
- Supports eco-friendly branding: Aligning sponsor visibility with an environmentally friendly solution strengthens their reputation as a sustainability-minded organization. The partnership demonstrates that your event and everyone involved care about the environment and prioritize sustainability.
Other Benefits of Working with Quench Buggy
Quench Buggy also makes planning your event easier than ever.
Our mobile water stations combine convenience, visibility, and sustainability. Quench Buggy helps events stand out to both attendees and potential sponsors, making it easier to secure partnerships that support your goals and reflect your values.
Encouraging Sponsors to Say “Yes” to Your Pitch
If you want to increase the chances of bringing on sponsors who align with your values for your next event, you’ll want to offer them a combination of specific data points and “fun” information about your event.
Highlight specific data points about your event, including who will attend and how the sponsor will benefit from engaging with this audience. Also, make sure they understand the impact mobile water stations have on creating a sustainable event.
But also make sure your event sounds fun. Your pitch to your preferred sponsors needs to include concrete information and answer questions, but you don’t want it to be too dry. As important as facts and statistics might be, you still want your sponsors to view your event as something interesting and fun.
Working with Quench Buggy
If you are looking to bring in sponsors who align with your sustainability goals for your next event, Quench Buggy can help. We make it easy to stay refreshed while supporting sustainability goals and improving the overall event experience.
To learn more about portable water stations or to find out about the options available for your next event, book a quick call.