These days, people are increasingly concerned with sustainability and making things as “green” as possible. Access to clean drinking water is no exception. Portable hydration stations are one of the best eco-friendly options for supplying water at your next indoor or outdoor event. Best of all, these hydration stations are also a great platform for brand sponsorships.
Event organizers of all kinds have discovered that portable hydration stations are practical for keeping attendees healthy and comfortable and offer an innovative opportunity for advertising. By aligning with hydration stations, companies can amplify their message, showcase their green values, and connect with a vast audience of eco-conscious consumers.
What Are Hydration Stations?
Portable or mobile hydration stations allow event organizers to provide attendees fresh clean drinking water under various circumstances. Whether you want to avoid single-use plastic water bottles or are hosting an off-grid event where there’s no onsite access to water and hauling water in is impossible, portable water stations are a great option.
One or more water stations can be positioned strategically throughout your event space, allowing attendees to refill reusable water bottles. The stations ensure access to clean water and encourage attendees to stay hydrated, all while reducing your event’s impact on the environment.
Hydration Stations Are Great Brand Sponsorship Opportunities
Hydration stations offer more than just the benefit of providing water to event attendees. They can also serve as a canvas for brand sponsorships. Companies can sponsor the hydration station at an event, allowing them to advertise their services or products to everyone at the event.
This type of sponsorship is a win-win for everyone. Attendees enjoy the convenience of a hydration station, organizers get sponsorship revenue to offset the cost of investing in one, and sponsors get high visibility from a positive source.
Benefits of Hydration Stations for Advertisers
The benefits of sponsoring a portable hydration station at an event include:
Eco-friendly Branding
Sponsoring a hydration station is a great way to tell consumers you value sustainability. Your logos, messaging, and designs on the side or front of a hydration panel ensure people visiting the station see you, positioning you as an ally in the fight against plastic pollution.
High Engagement
The water station(s) will be one of the most visited locations at the event, ensuring your branding reaches a wide audience. Most people at an event visit the hydration stations multiple times for refills. Even those who don’t specifically need water will likely walk by the station several times. Advertising on a portable hydration station is one of the best ways to reach the majority of attendees at an event.
Customizable Branding Options
One of the best parts of sponsoring a hydration station is the array of branding options you have. Whether it’s digital screens on the station, reusable water bottles featuring your company’s logo, or a booth near the station, you can tailor your efforts to fit the event’s theme and align with specific goals.
Benefits for Event Organizers
Sponsors aren’t the only ones who benefit from partnering with an event and their hydration stations. Event organizers also benefit when companies sponsor an event’s clean water supply. Benefits for event organizers include:
- Providing access to clean water for attendees, keeping them healthy and hydrated, and allowing them to stay longer at the event
- Get support with the cost of hydration stations
- Credibility for their support of eco-friendly initiatives because they aren’t just “talking the talk” but have implemented sustainable tools at their event
How to Implement Sponsored Hydration Stations
If you’re an event organizer interested in finding sponsors for your portable hydration at your next event, consider the following:
- Identify ideal sponsorship partners. Look for brands that align with your event’s mission and want to link their companies to sustainability efforts.
- Offer a tiered sponsorship package, allowing potential sponsors to choose something that works for their budgets and marketing goals. This also allows you to solicit sponsorship from multiple brands without overlap.
- Track and share data that supports your claim that sponsoring a hydration station is an excellent option for brands. Provide information about the use of hydration stations at events and the environmental impact of reducing single-use plastics.
Future of Hydration Stations in Brand Sponsorships
As the demand for sustainable solutions grows, hydration stations will continue to evolve as a sponsorship platform. Incorporating hydration stations into events is a simple yet effective way to merge functionality, sustainability, and sponsorship opportunities.
Combining these stations with eco-friendly branding is a great way to meet budget and sustainability goals at your next event. Book a quick call to learn more about hydration stations that might work for your next event.