Event organizers have a lot to think about. Planning an event can feel overwhelming, from considerations about the safety and well-being of event attendees to logistical issues like parking, bathroom access, and weather. One of the most important issues you’ll need to consider as an organizer is the hydration needs of event attendees.
Those who have decided that mobile water stations are the way to go can take advantage of a great marketing opportunity in addition to the convenience and safety of this approach to hydrating attendees.
Event sponsorship is an important aspect of organizing your event. It might not get the attention that other factors get, but your event is far more likely to be a success if you dedicate time to strategizing event sponsorship.
Portable water stations offer a unique and valuable opportunity, acting as an effective sponsorship activation tool while contributing to the overall event experience. What should event organizers know about event sponsorship and portable water stations?
Sustainability Goals
Sustainability is an important factor for most event organizers these days. People expect that you will consider the environment when planning your event. Failing to do so can reflect poorly on your business or organization.
Portable water stations are one of the best options for ensuring that your event is environmentally responsible. They reduce the amount of single-use plastics needed for an event, reduce debris, and make cleanup easier once your event is over.
Portable water stations allow you to attract environmentally-minded sponsors. They’ll feel better about aligning with your event because you’ve made the effort to reduce the impact of your event. Sponsors who support green initiatives are more likely to feel good about working with you and will benefit from doing so.
Branding Opportunities
Portable water stations offer a great branding opportunity. Sponsors can add their logos and messages to water units, nearby banners, refillable water bottles, and more. This increases their visibility and establishes a positive association between your event and their brand.
Enhancing the Attendee Experience
Portable water stations make the experience of those attending your event better. If people at the event have a good experience, they’re more likely to think positively about the companies and organizations sponsoring the event.
No brand wants to be associated with an event that fails or receives negative press. By keeping people hydrated during an event, they are more likely to feel good about their experience and support sponsors associated with your event in the future.
Brand Recall
Along with ensuring that people have a good time and associate all aspects of your event with positive memories, portable water stations can also help with long-term brand recall. This is especially true if sponsors decide to put their logos or names on takeaway items like reusable water bottles.
Every time someone who attended your event reuses their bottle, they’ll be reminded of the sponsor. And as marketing experts know, repeated exposure helps reinforce brand messaging over time. Their use of the branded items also exposes people to the brand who did not attend your event. In a nutshell, sponsors get extended advertising without any additional investment.
Local Business Partnerships
Using a portable water station at an event is a great way to drum up relationships with local businesses. This is great for all events but is especially beneficial for smaller, community-focused ones. If you’re organizing an event, consider approaching local businesses about sponsoring the water stations. They can showcase their brand to a local audience and contribute to a community event tangibly.
Customizable Sponsorships
Portable water stations are great opportunities for customized sponsorships. Sponsors can choose to include interactive elements, including games, water flavoring options, and more. They can ensure that their sponsorship aligns with their brand.
For example, a health brand might opt to offer flavor packets to add to water to encourage people to drink more. It’s a great way to offer a memorable marketing opportunity to sponsors of your event.
Are You Looking for Portable Hydration Options for Your Next Event?
Portable water stations are a great opportunity to enhance sponsorship strategies. They offer sponsors a chance to increase brand visibility, engage with attendees, and align with the values of your event. Using portable water stations at your event is a great way to attract sponsors and receive the financial and community support needed to make your event a success.
If you’d like to know more about portable water stations or to see if we’re a fit for your event, give us a call.