Again this year Brita has partnered with Nalgene to provide water stations at the Sundance film festival.
“Music Sustains” is a short documentary exploring greening trends within the music industry and features interviews with high-profile artists including Janelle Monáe and Guster, as well as behind-the-scenes footage of the latest greening practices backstage at concert tours such as Dave Matthews Band Caravan. The documentary was created by writer/directorDestin Cretton, whose 2009 Sundance Film Festival submission, “Short Term 12,” won the Jury Prize in Short Filmmaking and whose 2012 Festival submission “I Am Not a Hipster” is generating early buzz.
“‘Music Sustains’ captures the environmental issues facing the music industry and shows how bands are coming together to set the stage for future green touring practices,” said Akerman. “I love that the message extends beyond the concert venue and challenges individuals to make changes in their everyday lives. Whether using reusable water bottles instead of bottled water or cloth totes instead of plastic bags, we are all ultimately responsible for creating positive change.”
Reducing Bottled Water Waste at the Sundance Film Festival
Over the course of the three year partnership, Brita FilterForGood and the Sundance Film Festival have saved more than 160,000 plastic bottles from potentially ending up in landfills by providing free limited-edition Brita FilterForGood Nalgene bottles and Brita filtered water at Hydration Hubs located throughout the Festival. The partnership raises awareness of how small steps, such as switching to a reusable bottle filled with filtered water, can have a significant impact on the earth.